Thiruvananthapuram, Oct 15 (IANS) HLL Lifecare Ltd, a Central Mini Ratna public sector enterprise under the Union Ministry of Health and Family Welfare, has launched a nationwide digital platform to expand access to affordable healthcare and wellness products and strengthen its links with consumers, hospitals, and business partners across India.
HLL, headquartered in the Kerala capital city, has been involved in supplying healthcare products and supporting India’s healthcare system.
The new platform seeks to extend that presence into the digital marketplace and make its product range accessible to a wider customer base.
The platform, HLL eStore, brings a range of products, including contraceptives, hospital supplies, women’s healthcare products and wellness essentials, under one online destination.
It can be accessed at www.hllestore.in.
The launch marks HLL’s move to expand its established healthcare business through digital channels, enabling consumers and institutional buyers to connect with the company from anywhere in the country.
HLL eStore is designed to serve individual consumers, retailers, distributors, dealers, healthcare entrepreneurs, and institutions.
It will support direct-to-consumer (D2C) sales, business-to-business (B2B) transactions, and institutional procurement, while providing a platform for business partnerships and expansion into international markets.
For individual customers, the platform offers online access to healthcare and wellness products.
Retailers and distributors can explore opportunities to widen their reach, while hospitals, healthcare providers and corporate organisations can use the platform to explore procurement arrangements and long-term partnerships.
The public sector company said the eStore would help connect consumers, healthcare institutions and business associates through a single platform, creating opportunities to expand distribution and improve access to essential healthcare products.
By bringing consumer sales, institutional procurement and business partnerships together online, HLL aims to expand its national market presence and strengthen its role in India’s healthcare supply chain.
–IANS
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