Ashok Leyland Continues its Journey of Innovation

Chennai: Ashok Leyland, flagship of the Hinduja Group, today showcased its full range of innovative products and industry-leading solutions at its Annual Global Conference 2018 in Chennai. After an exciting year of leading the industry with indigenous innovations like the Intelligent Exhaust Gas Recirculation (iEGR) for BS-IV engines and the Digital Market Place (DMP), Ashok Leyland is continuing to move ahead in its journey of innovation. Sharing his views at the Global Conference 2018, Mr. Vinod K. Dasari, Managing Director, Ashok Leyland, said, “Last year has been a good year for us. What differentiates us is that we did it on the back of our innovations like the iEGR technology. It has proved its mettle across the markets and the customers have placed their trust in us. Another innovation, the Digital Market Place, since its launch in August 2017, has become extremely popular with our fleet owners with more and more users getting on to the platform, deriving benefits of our digital technology.“This Global Conference is a platform where we showcase our innovations in products and supporting technologies which are helping us take our brand philosophy of ‘Aapki Jeet, Hamari Jeet’ forward. Products like the 41T fully built truck and MiTR Left-hand-drive are products that will fuel our growth in this year. Likewise, our industry-leading solutions in network and spare-parts are unique and add to our strategy of better serviceability resulting in happier customers. We will continue to be the leaders in customer satisfaction and focus on profitable growth.”